About Us

RYLU – Bike & Be You is a family owned and operated hobby business based in Urbandale, Iowa.  The RYLU name is derived from combining John’s children’s names, Rylie and Lucas.

John has been an avid cyclist since 1994, and has participated in 22 RAGBRAI rides as well as numerous other bicycle tours and races.  The Des Moines area cycling scene is one of the best in the nation due to the abundance of trails and social rides leading to a love of cycling with friends and family.

What started by crafting a pair of earrings for a Valentines Day gift has evolved into a love of creating unique bicycling related jewelry and decor for others.  Each design combines up-cycled parts from many sources – bicycle chains, wheels, cassettes, spokes and vintage license plates to create unique pieces.

The three original earring designs are a tribute to John’s three grandmothers.  Each of them a uniquely beautiful, kind and caring person.  Through their influence, teaching, guidance and compassion, they left a lasting legacy.

RYLU offers unique, hand-crafted jewelry and decor.  Each piece will be unique in its own special way due to the characteristics of the materials involved.  If you do not see a design that you like, please contact us and we will be happy to design something for you!  If you have materials (chain, license plates, etc) that have special meaning, we would be happy to incorporate them into a special project just for you!